Privacy & Cookie Policy

1. About this Privacy Policy

This is the Privacy Policy of Advanced Vehicle Glazing Limited t/a AVG Windscreens, a limited company registered in England and Wales with company number: 02892561 and whose registered Office is at: Axiom House Spring Villa Park, Spring Villa Road, Edgware, Middlesex, United Kingdom, HA8 7EB, (“we”, “us” or “our) and sets out how we collect, use and protect your Personal Data.

We take your privacy seriously and are committed to maintaining the privacy and security of information you provide to us, and the choices you have regarding our collection and use of your information. 

This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you under the UK Data Protection Legislation (all applicable data protection and privacy legislation in force from time to time in the UK including the General Data Protection Regulation ((EU) 2016/679); the Data Protection Act 2018; the Privacy and Electronic Communications Directive 2002/58/EC (as updated by Directive 2009/136/EC) and the Privacy and Electronic Communications Regulations 2003 (SI 2003/2426) as amended.

This Privacy Policy may change from time to time, so do check regularly. The most up-to-date version will be available on our website. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

1.1 Purpose

This privacy policy aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you purchase our services or make an enquiry on our ‘Get a Quote’ page. 

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

1.2 How to contact us

If you have any questions about this Privacy Policy or our use of your information you can contact us at You also have the right, however, to make a complaint to the relevant Supervisory Authority about our use of your information (in most cases under this Privacy Policy the relevant Supervisory Authority will be the Information Commissioner’s Office). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

2. Information we may collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data which includes first name, last name, marital status, title, date of birth and employment status.
  • Contact Data which includes billing address, appointment address, email address and telephone numbers.
  • Vehicle Data which includes your vehicle registration number and vehicle insurance details.
  • Financial Data which includes bank account and payment card details.
  • Transaction Data which includes details about payments to and from you and other details of services you have purchased from us.
  • Technical Data which includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website, information about your visit, including the full Uniform Resource Locators (URLs) clickstream to, through and from (including date and time); time on page, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs).
  • Usage Data which includes information about how you use our website and services.
  • Marketing and Communications Data which includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

2.1 If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

2.2 The sources for information we may collect

We may obtain information from:

  • Direct interactions with you – you may give us your Identity Data, Contact Data, Vehicle Data, Financial Data and Transaction Data when making a booking, filling out an online form, by corresponding with us by post, phone, email or otherwise, in-person with one of our technicians and when making a payment, request a quote on our ‘Get a Quote’ page, request marketing to be sent to you and/or give us feedback.
  • Insurance Broker – we may obtain Identity Data, Contact Data, Vehicle Data and Financial Data from your insurance broker if they are booking in the job on your behalf.
  • Insurance Providers – we may obtain Identity Data, Contact Data, Vehicle Data and Financial Data from the insurance provider to verify that your vehicle is covered.
  • Trade Customers – we may obtain Identity Data, Contact Data, Vehicle Data where a Trade Customer arranges a booking on your behalf.
  • Third Parties – we may obtain the following:
  • Google Analytics – Technical Data and Usage Data from Google Analytics (based outside of the EU);
  • Payment Providers – Contact Data, Financial Data and Transaction Data from providers of technical, payment and delivery services based inside the EU when you pay through any forms of electronic payment;
  • Social Media – Identity Data, Contact Data, Vehicle Data, Transaction Data, Technical Data, Usage Data and Marketing and Communications Data through our Facebook, Twitter, Instagram and LinkedIn pages; and 

DVLA – Identity Data and Vehicle Data when verifying your vehicle make and model with your registration number with the DVLA.

3. How we may use your data?

3.1 Where we are relying on basis other than consent

Category of dataPurposes for which we process your dataLegal Basis

Identity Data


Contact Data

  • To register you as a new customer;
  • To make a booking;
  • To provide you a real-time update with your booking;
  • Collecting and recovering any money owed;
  • In order to comply with our own legal obligations (e.g. Health & Safety investigations); and 
  • Send you information you have requested.

Performance of Contract


Necessary for us to comply with the law

Identity Data

Contact Data

Financial Data

Transaction Data

Marketing and Communications Data

To process your booking and deliver the services including:

  • managing payments, fees and charges; and
  • collecting and recover money owed to us.

Performance of a contract with you.

Necessary for our legitimate interests (to recover debts due to us).

Identity Data

Contact Data

Technical Data


To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

Necessary to comply with a legal obligation.


Technical Data

Usage Data


To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).

Identity Data

Contact Data

Profile Data

Usage Data

Marketing and Communications Data

Technical Data


To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to youNecessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

3.2 Where we may rely on consent

  • We may appoint a third-party (subcontractor) to provide the services. In such cases, the subcontractor may be required to process your data. We will request your prior express consent prior to sending any information to the subcontractor;
  • By accepting our Cookie Policy (available via the following weblink: [], you consent to us collecting your web interaction data

4. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.

4.1 Third-party Marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

4.2 Opting Out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

5. Who may receive your data?

  • When we share your information with third parties, they will process your information as either a data controller or as our data processor and this will depend on the purposes of our sharing your personal data. We will only share your personal data in compliance with the applicable data protection legislation.

    We may share your data with:

      • HMRC – for any legal obligations;
      • External professional advisers, such as accountants, banks, insurers and lawyers;
      • Third parties which are considering or have decided to acquire some or all our assets or shares, merge with us or to whom we may transfer our business; and/or Subcontractors engaged by us who may provide the services to you on our behalf.

5.1 Data about other people which you may provide

If you provide personal data to us about someone else (e.g. your colleagues, or your directors or someone you have personal dealings with), you must ensure you are entitled to disclose this information and have a legal basis to do so.

6. Cross-Borders Transfer of personal data

We shall not transfer or otherwise process Personal Data outside the European Economic Area (the “EEA”).

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Personal data is stored on a secure cloud system hosted by PDA Solutions Ltd, our IT Supplier. This is secured by our IT supplier under all relevant UK Data Protection Legislation. 

All personal data stored internally is secured with a firewall and access is only available through using a secure password.

8. How long we will store your personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

We retain customer records customers (including Contact Data, Identity Data, Financial Data and Transaction Data) for 7 years from the date we performed our services – this is required for our lifetime warranty to be provided. In addition, by law we have to keep basic information (including Contact Data, Identity Data, Financial Data and Transaction Data) about our for six years after they cease being customers for tax purposes. 

In some circumstances you can ask us to delete your data: see the ‘Your Legal Rights’ section below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. 

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

  • If you want us to establish the data’s accuracy.
  • Where our use of the data is unlawful, but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
  • You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

9.1 No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

9.2 What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

9.3 Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Cookie Policy

This is the Cookie Policy of Advanced Vehicle Glazing Limited t/a AVG Windscreens, a limited company registered in England and Wales with company number: 02892561 and whose registered office is at: Axiom House Spring Villa Park, Spring Villa Road, Edgware, Middlesex, United Kingdom, HA8 7EB, (“we”, “us” or “our) and sets out how we collect and use the cookies we place on your device.

Our Website uses cookies to distinguish you from other users and to improve your experience on our Website and to recommend content that may be of interest to you. When you visit the Website, we will ask you whether you agree to our use of cookies.

1.1 What are cookies?

A cookie is a text file containing small amounts of information which is downloaded to your device when you access a website. The text file is then sent back to our server each time your browser requests a page from the server. This enables us to operate the Website more effectively and load the Website in such a way as to reflect your personal preferences based on your previous browsing on the Website, as well as keywords we may be able to gather from URLs of webpages from which you accessed the Website.

1.2 What cookies do we use?

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical and performance cookies. We may use analytics service providers for website traffic analysis and reporting. Analytics service providers generate statistical and other information about the use of the Website by using cookies. They allow us to recognise and count the number of visitors and to see how often visitors return to the Website, how long they stay and how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily. The information generated relating to the Website may be used to create reports about the use of the Website and the analytics service provider will also store this information.

Advertising and targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed to other websites. We will use this information to try and make our Website and other websites that you visit more relevant to your interests. We may also share this information with others, such as other carefully selected third parties for this purpose.

Functionality cookies. We may use functional cookies that allow us to remember choices you have made in relation to the Website so as to provide a more personalised experience and enhanced user experience by delivering content specific to your interests.

1.2.1 Third party cookies

We try and make it easy to share content and to see what content is popular on those networks. We add buttons to allow people to easily share to those networks. When we include these social ‘plugins’, it gives those sites the flexibility to use cookies. They can’t read any cookies we set from our Website, and we can’t read any cookies they set, but it lets them do the same kind of traffic measuring that we do on the rest of the Website, and it also lets them know whether you’re logged in. Other websites and services (including, for example, advertising networks, providers of external services like web traffic analysis services and content recommendation engines) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

1.2.2 How do I turn cookies off?

If you would like to opt out of cookies, you can change the settings on your internet browser to reject cookies. For more information please consult the “Help” section of your browser or visit or Please note that if you do set your browser to reject cookies, you may not be able to use all of the features of our Website.



1P_JAR: Google Doubleclick

_ga: Google Analytics

_gat_gtag_UA: Google Analytics 

_gid: Google Analytics

To administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey responses.

CONSENT: WordPress

Cookieaccept: WordPress

To respond to any query that you may submit to us.

We may also use your information for the following purposes:

  • to comply with the law; and
  • as we feel is necessary to prevent illegal activity or to protect our interests.

Except for essential cookies, all cookies will expire after 24 hours.

This Cookie Policy may change from time to time, so do check regularly. The most up-to-date version will be available on our website.